Digital Therapeutics (DTx) | Digital Health Application (DiGA)
Your Beyond the Pill app in 8 weeks
The mHealth Suite infrastructure platform has established a new standard for digital therapy products that greatly optimizes time to market and cost efficiency. The next generation of digital product development offers great opportunities for over-the-counter (OTC) products for self-payers.
Our solution for OTC products
The mHealth Suite addresses the following challenges
Lack of personalized purchase incentives
Beyond-the-pill products can create personalized purchase incentives by responding to individual behavior patterns. Patients receive their personalized offers, discount options tailored to their needs and reminders for continuous therapy compliance directly. Continuous engagement with your over-the-counter product can lead to increased customer loyalty.
Limited knowledge of purchasing behavior
If patients continuously use a health app because it offers them added value, they provide revealing insights into patient behavior. If feedback functions are also provided, data becomes a valuable building block for research and marketing. Data protection and data security is a prerequisite for health products under the MDR.
Path to the second pack
Beyond-the-pill apps can counteract treatment discontinuations by helping patients to continue taking their medication consistently. Health apps can open up a direct channel to monitor personal progress and obtain feedback – proven tools for customer loyalty and adherence optimization. You can provide testimonials and product information to build trust in the OTC product.
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using an exemplary business case
This is what an mHealth Suite product can look like for the specific needs of an OTC product for self-payers. Patients are supported in their therapy and receive patient-centered content and personalized purchase incentives.
The product is delivered CE-ready.
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This is what an mHealth Suite product can look like for the specific needs of an OTC product for self-payers. Patients are su...
What is conceivable is now also feasible
What should your mHealth Suite product look like?
Digitizing therapy concepts
This could mean a digital beyond-the-pill product for OTC:
- Therapy support for your OTC product
- Increase adherence
- Optimize resale rate
- Insights into purchasing behavior
- Create personalized purchase incentives